RAYA Collection Launch at SEEK Plaza Senayan
In a compelling convergence of art and fashion, renowned Indonesian contemporary artist Joko Avianto collaborates with menswear label TEMMA PRASETIO for the launch of the RAYA collection at SEEK Plaza Senayan.
Known for his monumental bamboo installations, Avianto’s practice explores tension, movement, and the expressive potential of natural materials. Working alongside Galeri Ruang Dini, his sculptural interventions transform architectural environments into immersive visual experiences—where material becomes gesture, and structure becomes narrative.
For this special presentation, Avianto reimagines the retail space as a site-specific art–fashion installation. His dynamic bamboo forms interact with the precision of tailoring, framing the RAYA collection in a spatial dialogue between garment and sculpture. The installation creates a striking interplay between rigidity and fluidity—echoing the collection’s ethos of modern elegance grounded in bespoke craftsmanship.
Founded by Temma Prasetio, the brand is distinguished by its commitment to refined tailoring and architectural silhouettes. The RAYA collection embodies a balance of structure and softness, tradition and contemporaneity—qualities that resonate seamlessly with Avianto’s sculptural language.
More than a product launch, this collaboration positions SEEK as a cultural platform—where contemporary Indonesian art and fashion intersect, expanding the retail environment into a curated artistic encounter.
